Start Up

Laying a strong structure and foundation at the early stages of your start-up will help you to focus on your market with confidence and look more attractive to investors.

Getting Started

Learn from experienced professionals & seasoned mentors for best practices and valuable insights that could assist your business!



  • Have an idea? Can this become a business?
  • Would this business be commercially viable?
  • Do we categorise my idea as a product or service?
  • What is the most suitable entity type for this business?
  • Do I need a Co-Founder?

Legal Form

  • What profit-sharing options can we explore?
  • How is it different from ownership?
  • What are the steps to incorporate?
  • Do we need any mandatory registrations?
  • Are there any legal compliances to follow (RBI, FEMA, Income Tax)?


  • What is a fair & reasonable arrangement amongst Founders?
  • How does one determine a suitable shareholding structure?
  • How do we protect Intellectual Property Rights – Patent & Trademark?
  • What are some practical tips on good governance?

Seed Stage

  • How do we use a crowdfunding platform?
  • How do we stay compliant from Day One?
  • Are there any Govt schemes/subsidies/benefits specific to our business?
  • Can we find a suitable mentor?

Doing Business

  • How do I price my product/service correctly?
  • What are different planning/budgeting/forecasting tools that can help?
  • Do we establish strategic partnerships?
  • How do we remain compliant as we grow?

Fund Raising

Our 5″I” principle: Investment Worthiness, Investment Readiness, Investment Planning, Investment Documentation, and Investment Facilitation


Investment Worthiness

  • Market Study
  • Scalability
  • Revenue Model
  • Financial Indicators
  • Intellectual Property Rights

Investment Readiness

  • Health Check
  • Due Diligence
  • Compliance readiness
  • Operative readiness

Investment Planning

  • Expansion plans
  • Quantum of funds
  • Valuation
  • Instrument of Financing
  • Utilization of funds
  • Revenue verticals

Investment Documentation

  • Pitch Deck
  • Teaser
  • Business Plan
  • Information Memorandum
  • Financial Projections
  • Valuation
  • Techno- Economic Viability Studies

Investment Facilitation

  • Pitching to prospective investors
  • Negotiations and drafting Term Sheet
  • Deal closure
  • Compliance for Deal Closure
  • Milestone Mapping & Utilisation